Marketing Officer Intern
Dar es Salaam
Posted 15 hours ago
Job Description
On behalf of our client we are seeking for marketing officer who has experience in marketing and has skills so as to join the company.
Requirements
Key Duties and Responsibilities
Digital Marketing Support
- Assist in managing and maintaining company social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube)
- Support creation and scheduling of engaging content
- Monitor online inquiries and coordinate timely responses
- Assist in managing paid advertising campaigns (Meta Ads & Google Ads)
Campaign Monitoring & Analytics
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- Track campaign performance metrics, including reach, engagement, cost-per-click, and conversion rates
- Support preparation of ROI reports
- Analyze trends and propose improvement ideas
Website & SEO Support
- Assist in updating website content, including blogs, testimonials, and project portfolios
- Support basic SEO optimization activities
- Monitor website performance indicators
Content Development & Brand Promotion
- Assist in capturing and editing installation photos and videos
- Support development of product feature content
- Contribute creative ideas for campaigns and promotions
Market Intelligence
- Monitor competitor digital activities
- Provide structured feedback and benchmarking insights
Learning & Development Outcomes
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At completion, the intern should demonstrate:
- Understanding of integrated marketing strategies
- Basic competency in digital advertising platforms
- Ability to interpret marketing analytics
- Knowledge of SEO fundamentals
- Professional brand communication skills
Qualifications & Eligibility
- Diploma or Bachelor’s degree (or ongoing studies) in Marketing, Business, Mass Communication, or related field
- Basic understanding of digital marketing principles
- Familiarity with social media platforms
- Strong written and verbal communication skills
- High level of creativity and attention to detail
- Basic graphic design knowledge is an added advantage
Core Competencies
- Creativity and innovation
- Analytical thinking
- Digital literacy
- Time management
- Proactive problem-solving
- Professional communication
What LUMAC Offers
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- Structured mentorship in digital marketing
- Exposure to live campaigns and analytics tools
- Professional portfolio-building opportunities
- Internship completion certificate
- Opportunity for future consideration based on performance