SALES PERSONNEL

Job Purpose:

The Sales Personnel will be responsible for managing and expanding relationships with clients within the FMCG industry, with a focus on alcoholic beverages. The role involves driving sales, maximizing account profitability, and ensuring customer satisfaction

Key Responsibilities:

⁠1. Customer Relationship Management:

1. Developing relationships with clients: Build and maintain strong relationships with             regular clients such as bars, restaurants, liquor stores, and event organizers.
2. Client outreach: Regularly communicate with current and prospective clients to understand their needs, inform them of new products or promotions, and ensure repeat business.
3. Handling inquiries: Address client questions about product availability, pricing, and delivery schedules.

 2.⁠ ⁠Sales and Order Processing:

1. Product recommendations: Use product knowledge to guide clients in selecting the    right products based on their business needs or preferences.
2. Order management: Assist customers in placing orders, ensuring accuracy in quantities and product specifications, and verifying that all orders are processed correctly.
3. Meeting sales targets: Strive to meet or exceed monthly and quarterly sales targets by actively seeking new clients and upselling products to existing customers.

 3.⁠ ⁠Product Knowledge:

1. Extensive product expertise: Know the details of the liquor products being sold, including wine, spirits, beer, and other beverages. This includes understanding flavor profiles, brand history, origin, and pricing.
2. Explaining products to clients: Educate clients on new products, suggest complementary products, and provide insights on industry trends to help them make informed purchasing decisions.

 4.⁠ ⁠Inventory Management:

1. Stock monitoring: Work with inventory management teams to ensure products are   always available. Report low-stock items to avoid shortages and ensure timely restocking.
2. Order fulfillment: Ensure that customer orders are accurately picked, packed, and delivered on time, minimizing delays or errors in order processing.
3. Product rotation: Ensure proper rotation of stock, especially with perishable products like wine, to minimize losses due to expiration.

 5.⁠ ⁠Sales Reporting and Analytics:

1. Tracking sales performance: Record and analyze sales data to identify trends, evaluate performance, and inform future sales strategies.
2. Providing feedback: Share insights with management on customer preferences, slow-moving products, and competitive pricing, helping to adjust inventory and marketing plans.

 6.⁠ ⁠Promotion and Marketing:

1. Promote specials and discounts: Inform clients of any ongoing promotions, discounts, or bulk purchase incentives.
2. Collaborate on marketing campaigns: Work with marketing teams to implement promotional activities, such as product launches, tastings, and in-store events, to drive sales and attract new customers.

 7.⁠ ⁠Handling Customer Complaints:

1. Conflict resolution: Address and resolve customer complaints related to product quality, delivery issues, or pricing disputes. Ensure client satisfaction while maintaining company policies.
2. Returns and exchanges: Facilitate the return or exchange process for products, ensuring all issues are handled professionally and in compliance with store policy.

 8.⁠ ⁠Market and Competitor Analysis:

1. Monitor competitors: Keep track of what competitors are offering in terms of pricing, promotions, and product range, and report back to management to inform business strategies.
2. Stay updated on trends: Follow trends in the liquor industry to advise customers on emerging products and shifts in consumer demand.

9.⁠ ⁠Event and Vendor Coordination:

• Coordinate tastings and events: Arrange product tastings or demonstrations with vendors or within the store to promote new products and educate clients.
• Vendor relationships: Maintain relationships with suppliers to stay informed of new products and pricing changes.

Key Requirements:

1. Minimum 2 years of experience in the FMCG industry, with a strong preference for candidates with experience in alcoholic beverages.
2. Proven success in managing key accounts and achieving sales targets.
3. Experience in the wine and spirits sector is highly desirable and will be an added advantage.
4. Strong negotiation, communication, and relationship-building skills.
5. Ability to analyze market trends and translate them into actionable strategies.
6. Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and familiarity with CRM systems.
7. Strong organizational skills and ability to work independently.

Qualifications:

1. Bachelor’s degree in business, Marketing, or any related field.
2. Professional certifications in sales or account management would be advantageous.

Benefits:

1. Competitive salary and commission structure.
2. Opportunity for growth within a dynamic and fast-paced company.
3. Access to training and development programs.